Pinterest Marketing Tips

Pinterest is a popular social media network, and people use the website to increase their referral traffic. This strategy of using Pinterest as marketing got a number of people thinking about how they can do the same thing themselves. Pinterest offers marketing tools that people can utilize for increasing their traffic, but there are still a number of things that should be done with their close supervision. The following are various tips that people can try for their marketing needs.

  1. SCHEDULED PINS

People should consider scheduling their pins as this can greatly aid in improving their productivity as they are provided with the option of batching the process of finding and sharing quality content to Pinterest members.

Followers will also have better experience with spaced out pins. Instead of being flooded with new contents every time that they log in, periods of silences allow pins to arrive steadily and in a manner that benefit Pinterest users. People should try using ViralWoot, a Pinterest marketing software that comes with an integrated Pin scheduler. This function enables people to schedule their pins more easily.

  1. USE TALL PINS

Tall images look better in column than wide format. Such format also benefits smartphone users.

  1. USE PINTEREST FOR MARKET RESEARCH

Pinterest is a great way to seek customer feedback. In fact, some Etsy merchants use the website for such purpose.

  1. OFFER SURPRISE DISCOUNT WITH PINTEREST REFERRAL TRAFFIC

Though traffic may be great in Pinterest, conversions may be below average. In such cases, people can use the social network to entice visitors into checking out their homepage. Merchants may use discounted offers or free shipping on specific orders to entice customers.

  1. PLACE THE TOP PERFORMING BOARD ON THE TOP PROFILE

People should place their top 3 performing boards on the upper portion of their profile. This will enable people to easily view and re-pin contents.

  1. DESIGN CONTENT THAT SUPPORT GOALS

Based on their goals, people can use determine contents of their pins through a view of their Pinterest analytics. The goals may be to drive engagement or to increase website traffic.

  1. EXPLORE THINGS OUTSIDE THE NICHE

People may go beyond their niche in Pinterest by creating boards based on their hobbies. This way, more visitors can gain insight into their personality and thus, allow for more interaction between merchants and customers.

  1. LEAD PEOPLE TO THE WEBSITE

Normally, links are automatically generated for pinning webs. However, when images are uploaded manually from computers, URLs must be uploaded manually.

  1. PROVIDE BALANCING CONTENT

Followers prefer Pinterest boards with useful and relevant information. This is also a great way of earning trust and loyalty of followers.

  1. CREATE PINNABLE BRANDS

Merchants may use sharing buttons to allow people to share their content. They can entice visitors by using long pin descriptions that are filled with keywords and also include product links.

  1. PLAN CONTENTS EARLY

Merchants should take note of seasonal trends and ensure promotion of their content. However, this process requires time and money and thus should be planned in advance.

  1. INSPIRE PEOPLE TO BUY

Companies should not only focus themselves but providing information that can inspire other people.

  1. OPTIMIZE PINTEREST ACCOUNTS

Optimization enables an account to be more searchable. People should try adding relevant keywords to their usernames. Relevant call-to-action and description that is rich in keywords should also be used in the “About” section.

  1. PIGGY BACK ON POPULARITY OF OTHER TOPICS

This tip can help brands that are not popular in Pinterest. However, once their brands gain interest, merchants should think of unique ways of connecting topics to their brands.

  1. REPURPOSE CONTENTS

Depending on the situation, contents of pins can be repurposed. People may also use various images and share them to other networks.

  1. ADD TEXT TO IMAGES

Some merchants use too much images that people cannot discern content of their pins. Adding text to images can help people in realizing the topic of a pin.

  1. SELECT THE RIGHT TARGET

Promoted Pins means additional cost, so people should check their Pinterest analytics first before subscribing to such service.

  1. USE BOARD WIDGETS ON BLOGS

Blog owners should use a board widget with related contents and add them at the end of their blogs. Clicking on such boards can lead directly to Pinterest and thus exposes other boards.

  1. INVEST ON SEMANTIC SEARCH

Pin and repining posts are important marketing strategies, and merchants are advised to utilize Pinterest semantic search to find quality and engaging leads.

  1. USE ZOOMED IMAGES

Zoomed images work very well on Pinterest. Frequently repined images contain less than 40% background.

  1. USE LOGOS BUT NOT BANNER ADS

People do not respond well with pins that look like ads. However, logos result in more engagement and add credibility to shared contents.

  1. FOCUS ON THEMES

Boards for marketing should center on specific themes. Such themes interest people in other pins included in a specific collection.

  1. NURTURE BLOGS

Blogs is crucial in content marketing, and in Pinterest, one board should only be about a blog to enable followers to access all contents in one place.

  1. USE RICH PINS

Rich pins contain additional details; these can improve visibility and click through rates.

  1. EVALUATE AND MAKE IMPROVEMENTS

Merchants should review their Pinterest analytics to identify contents with most traction, top pins, and most popular boards. They can use such data to improve their board contents.

  1. PIN YOUTUBE VIDEOS ON PINTEREST

Marketers sometimes use thumbnail images of videos and link them to video pages. Boards can be filled with BTS images and video screenshots to attract more followers.

  1. COMMENT ON PINS

Marketers should take time to make relevant comments and also add links to other contents for more information.

Wedding Planning

Pinterest is perfect source of inspiration for people who want to add some creativity in their lives. Some of the most common images that can be found in the website include those that are related to weddings. Weddings are so popular in Pinterest that around 40 million people integrated the social network while planning for their weddings.

On the other hand, around 900 million wedding-related Pins are saved by pinners every year, whereas 378 million search for wedding-related items. Meanwhile, 27% of pinners make plans for their weddings; this number is comparatively higher than the 18% non-pinners. Remarkably, 81% of engaged pinners are already planning for their weddings in Pinterest though their partners haven’t asked their hands for marriage yet.

Those who utilize Pinterest for planning their wedding normally go to the social network first before checking out other wedding sites. In this discovery stage, they are looking for ideas that can be used in their weddings. Then, as time passes by, people select the themes that they want and use their favorite Pins to apply those themes to their weddings.

Meanwhile, one study showed that Pinners are more involved wedding planners compared with non-Pinners. Pinners place special attention to things that add to the character of their wedding; such things include wedding attire, color palette, and wedding decors. Moreover, Pinners are more apt to search for more information than non-Pinners.

When planning for their wedding, Pinners first think about what they will wear. Thus, for some entrepreneurs, Pinterest serves as a very important marketing tool. Bridal/wedding service providers utilizes Pinterest in reaching out people who are about to get wed and those who are still looking for inspiration or brands that can accommodate their wedding plans.

Meanwhile, other wedding planners use Pinterest’s application-programming interface to help people visualize their ideal wedding. Wedding-related quizzes are also popularized by Promoted Pins, which help people to search more quickly for items that can help them in planning for their weddings. On the other hand, some quizzes are aimed at encouraging women to contribute their own ideas to their own weddings.

Pinterest Lens

Pinterest recently released Lens, a visual search tool that people can utilize to detect objects in real world and search for related items on the social media platform. Lens is still in beta stages. It comes with the Pinterest mobile app, and people use it to point at any object; afterward, Pinterest will provide results regarding related items.

For example, when people use Lens to detect a pomegranate, results may include pomegranate bread, pomegranate sandwiches, or tips for handling pomegranates. The people can just point their phones (with the open app) toward certain direction and let Pinterest do its own searching.

Introduction of Lens sets a new trend as it lets people search things with the results provided as images of objects in context. For example, when the tool is used to capture an image of the clock, results may include various places or rooms with clock as part of the design. Meanwhile, for clothing, Lens may yield results of clothes of various styles.

Lens utilizes a visual technology introduced by Pinterest in 2015. The tool is now part of the updates for the social media’s app. People can also access related pins through Lens by tapping on a circle in the bottom-right corner of each pin. Aside from Lens, Pinterest also introduced “Shop the Look,” which can identify items and pins and where such items can be purchased.

At present, Lens is available in the United States in iOS or Android format.

Pinterest Addiction

A number of people enjoy doing arts and crafts. Some even take a step further by posting their finished work in Pinterest. Pinterest is a social media community where most members post images of the things they like. These things may be about art, food, cooking, architecture, decoration, clothing, designs and others. Visitors will usually notice how people prepare for the things that they will post on Pinterest. In some case, they resort to matching their food with kitchen utensils and the like.

In Pinterest, people can post their pictures on different Pinboards. Pinboards are visual bulletin boards where followers can see images posted by other people. The pinned images may also be pinned to other boards. This feature tends to make people become addicted with using Pinterest.

Exploring Pinterest can be very fun. People get to see various images from delicious recipes to rooms that they can only imagine in their dreams. The Pinboards also serve as inspiration to others who want to try doing something new.

For instance, in birthday parties, kids can now make their own balloons, and mothers can prepare themselves their kids’ party needs. Some also found some remarkable recipes for making extravagant cakes. The same goes for the invitations.

However, as a matter of fact, not all people have the time to make the things that they see on Pinterest. Some may be too busy with their kids or work. Meanwhile, some parents just settle with letting their kids do all things crafty while they take charge in buying the materials.

All in all, Pinterest provides an avenue for people to pique not only their interests but also their creative juices. The images posted on various Pinboards serve as inspiration for people who to make arts and crafts or learn some new recipes and techniques in designing things. However, in reality, not everyone has the luxury to indulge in making such things as more important things in their life require their attention and time.

The Collector’s Encyclopedia of Buttons

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The Collector’s Encyclopedia of Buttons includes over 3,000 buttons accompanied by the necessary information starting from the different periods when they are made, what materials were used to make them, who made them, along with supplementary pictures and the current market values of the buttons. The book comes in an encyclopedic format to help the readers search for information much easily.

PROS

Not only is the book very informative, it is also updated with most current price estimate for a number of buttons included in it. Moreover, it is very easy to understand due to the thoroughness by which the descriptions are written. The images also fill the readers with nostalgia as some of them come in black and white. The bulk of information included in the book makes it a very good and useful reference book for serious button collector.

CONS

Some people are disappointed with the black and white pictures of the buttons. There are also some people who claim that most of the buttons featured in the book are not that common and very hard to come by.

Warman’s Buttons Field Guide

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Warman’s Button Field Guide is a book that entails information regarding the identification of over 900 buttons of the collectible, antique, and vintage type. In addition to the knowledge about these buttons, the book also provides the prices, description, and bits about the buttons’ history and origins aimed at making it easier for people to identify and learn about the buttons that they are collecting.

PROS

The book is very detailed and all the information provided can be very beneficial to the readers. Aside from description and history, there are also photographs and additional section that classifies buttons into various categories. Aside from the prices given for each button, there’s also an explanation on why the buttons are priced as such. The size of the book is also perfect for bringing it along when button hunting in garage sales or yard sticks.

CONS

Some readers think that the pictures are too large for the book. Moreover, the book focuses on a certain variety of buttons and does not leave room for other types. And even though the book’s size considered the possibility of people bringing it along, it came out quite bulky and heavy so people will still have a bit of a hard time carrying the book around.

About Buttons: A Collector’s Guide 150 A.D. to the Present

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About Buttons: A Collector’s Guide 150 A.D. to the Present is button collector’s guide that entails information about 10,000 buttons made from various materials starting from 150 AD up to the present. The book displays pertinent information about the buttons and their history and development. The book clams to be the most complete information on the button industry and history.

PROS

The book is very informative and readers will really learn a lot about the different kinds of buttons from the earlier times up to the present.

CONS

Contrary to what its title suggests, the discussion on buttons starts from the 1700s and the later years. Although the book clams to be the most comprehensive on the subject certain historic periods are not covered in great detail. The book really starts in the 1800’s contrary to clams of going back to 150 A.D.

Mouse Pin Trading Guide: 2013 Color Edition

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Mouse Pin Trading Guide: 2013 Color Edition is an essential guide regarding Disney pin trading. It provides the necessary information about the various Disney pins that has been produced over the years. There are also a number of tips that can be used by the readers to make their pin trading experience more worthwhile. Moreover, the book helps the readers in locating the pins that they are looking for and how they can properly make trades with other Disney cast members. The glossary lists down everything about the language of Disney pin trading while the checklists are aimed at helping readers keep track of the pins that they may or may not yet have.

PROS

The book is very pleasing to the eyes. Its colorful pages make looking for pin information a lot of fun for the readers. Aside from the information that are focused on Disney pin trading, there are also pictures and additional stories that people may find interesting.

CONS

The book is outdated and some people had difficulty making out the pictures of the pins in the book. There were also some people who were confused with the number of categories that book did for grouping the Disney pins.

ABOUT THE AUTHOR

Disney Pin Trading has brought families together because of their passion for collecting Disney Pins. The author’s family then decided to share the fun experiences that they had in the Walt Disney World and Disneyland which lasted for over 9 years. During this time, they were able to collect a number of Disney pins. They also had the opportunity to trade these pins with people and families coming from different corners of the world.

Button Button: Identification and Price Guide

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Button Button: Identification and Price Guide is a book that can be very helpful to both button collectors and dealers. Backed up with the recommendations coming from Button Society, the book is filled with information on how people can identify a button’s age, the material used in making it, price range, and its desirability. The book may come in very handy when visiting antique stores, flea markets, and garage sales.

PROS

The book provides the readers with pertinent information regarding button identification that are accompanied by the necessary images and examples. It also lets the readers make comparisons on various buttons so they can fully analyze their history and origins. In addition, there are additional knowledge that a lot of people may be interested in like the reason why people used bones in making bones, why some were shaped like nuts, the correct way of identifying real ivory, and the difference between plastics then and now.

CONS

Though prices for the buttons are include in the book, they are listed in the latter part of the book and are also outdated.

Writer

Peggy Ann Osborne has been avid collector of pins for many years.