Pinterest Marketing Tips

Pinterest is a popular social media network, and people use the website to increase their referral traffic. This strategy of using Pinterest as marketing got a number of people thinking about how they can do the same thing themselves. Pinterest offers marketing tools that people can utilize for increasing their traffic, but there are still a number of things that should be done with their close supervision. The following are various tips that people can try for their marketing needs.

  1. SCHEDULED PINS

People should consider scheduling their pins as this can greatly aid in improving their productivity as they are provided with the option of batching the process of finding and sharing quality content to Pinterest members.

Followers will also have better experience with spaced out pins. Instead of being flooded with new contents every time that they log in, periods of silences allow pins to arrive steadily and in a manner that benefit Pinterest users. People should try using ViralWoot, a Pinterest marketing software that comes with an integrated Pin scheduler. This function enables people to schedule their pins more easily.

  1. USE TALL PINS

Tall images look better in column than wide format. Such format also benefits smartphone users.

  1. USE PINTEREST FOR MARKET RESEARCH

Pinterest is a great way to seek customer feedback. In fact, some Etsy merchants use the website for such purpose.

  1. OFFER SURPRISE DISCOUNT WITH PINTEREST REFERRAL TRAFFIC

Though traffic may be great in Pinterest, conversions may be below average. In such cases, people can use the social network to entice visitors into checking out their homepage. Merchants may use discounted offers or free shipping on specific orders to entice customers.

  1. PLACE THE TOP PERFORMING BOARD ON THE TOP PROFILE

People should place their top 3 performing boards on the upper portion of their profile. This will enable people to easily view and re-pin contents.

  1. DESIGN CONTENT THAT SUPPORT GOALS

Based on their goals, people can use determine contents of their pins through a view of their Pinterest analytics. The goals may be to drive engagement or to increase website traffic.

  1. EXPLORE THINGS OUTSIDE THE NICHE

People may go beyond their niche in Pinterest by creating boards based on their hobbies. This way, more visitors can gain insight into their personality and thus, allow for more interaction between merchants and customers.

  1. LEAD PEOPLE TO THE WEBSITE

Normally, links are automatically generated for pinning webs. However, when images are uploaded manually from computers, URLs must be uploaded manually.

  1. PROVIDE BALANCING CONTENT

Followers prefer Pinterest boards with useful and relevant information. This is also a great way of earning trust and loyalty of followers.

  1. CREATE PINNABLE BRANDS

Merchants may use sharing buttons to allow people to share their content. They can entice visitors by using long pin descriptions that are filled with keywords and also include product links.

  1. PLAN CONTENTS EARLY

Merchants should take note of seasonal trends and ensure promotion of their content. However, this process requires time and money and thus should be planned in advance.

  1. INSPIRE PEOPLE TO BUY

Companies should not only focus themselves but providing information that can inspire other people.

  1. OPTIMIZE PINTEREST ACCOUNTS

Optimization enables an account to be more searchable. People should try adding relevant keywords to their usernames. Relevant call-to-action and description that is rich in keywords should also be used in the “About” section.

  1. PIGGY BACK ON POPULARITY OF OTHER TOPICS

This tip can help brands that are not popular in Pinterest. However, once their brands gain interest, merchants should think of unique ways of connecting topics to their brands.

  1. REPURPOSE CONTENTS

Depending on the situation, contents of pins can be repurposed. People may also use various images and share them to other networks.

  1. ADD TEXT TO IMAGES

Some merchants use too much images that people cannot discern content of their pins. Adding text to images can help people in realizing the topic of a pin.

  1. SELECT THE RIGHT TARGET

Promoted Pins means additional cost, so people should check their Pinterest analytics first before subscribing to such service.

  1. USE BOARD WIDGETS ON BLOGS

Blog owners should use a board widget with related contents and add them at the end of their blogs. Clicking on such boards can lead directly to Pinterest and thus exposes other boards.

  1. INVEST ON SEMANTIC SEARCH

Pin and repining posts are important marketing strategies, and merchants are advised to utilize Pinterest semantic search to find quality and engaging leads.

  1. USE ZOOMED IMAGES

Zoomed images work very well on Pinterest. Frequently repined images contain less than 40% background.

  1. USE LOGOS BUT NOT BANNER ADS

People do not respond well with pins that look like ads. However, logos result in more engagement and add credibility to shared contents.

  1. FOCUS ON THEMES

Boards for marketing should center on specific themes. Such themes interest people in other pins included in a specific collection.

  1. NURTURE BLOGS

Blogs is crucial in content marketing, and in Pinterest, one board should only be about a blog to enable followers to access all contents in one place.

  1. USE RICH PINS

Rich pins contain additional details; these can improve visibility and click through rates.

  1. EVALUATE AND MAKE IMPROVEMENTS

Merchants should review their Pinterest analytics to identify contents with most traction, top pins, and most popular boards. They can use such data to improve their board contents.

  1. PIN YOUTUBE VIDEOS ON PINTEREST

Marketers sometimes use thumbnail images of videos and link them to video pages. Boards can be filled with BTS images and video screenshots to attract more followers.

  1. COMMENT ON PINS

Marketers should take time to make relevant comments and also add links to other contents for more information.